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Last updated: June 24, 2026

Terms of Use

These Terms of Use (the “Terms”) form a binding legal agreement between you and Wardrobely (“Wardrobely”, “we”, “us” or “our”) and govern your access to and use of our iOS application, our websites at wardrobely.app (the “Site”), and any related features, content, AI tools and services we provide (together, the “Service”). Read these Terms carefully. By creating an account, downloading the app, or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

These Terms are effective as of June 24, 2026. Section 16 contains a binding individual arbitration agreement, a class-action waiver and a jury-trial waiver that affect how disputes between you and us are resolved. You may opt out of arbitration as described in section 16.6.

1. The Service

Wardrobely helps you digitize your wardrobe, build outfits with a layered Studio, get daily AI-generated outfit picks, chat with an AI stylist, and keep streaks and badges as you style your day. We may add, remove, change or discontinue features at any time as described in section 14.

2. Eligibility

You must be at least 13 years old to use the Service (and at least 16 in much of the EEA and the UK, or the higher minimum age set by your country). If you are a minor in your jurisdiction, you must also have the consent of a parent or guardian. You may not use the Service if you are barred from doing so under applicable law, including U.S., EU, UK or other sanctions and export laws. By using the Service you represent that you meet these requirements. The Service is intended for personal, non-commercial use only.

3. Your account

  • You must provide accurate, complete and current information when you create an account and keep it up to date.
  • You are responsible for all activity that occurs under your account, and for keeping your credentials and the device you use to access the Service secure.
  • You must notify us promptly if you suspect any unauthorised use of your account.
  • You may not impersonate any person or entity, misrepresent your affiliation, or use the account of another user without permission.
  • You may have only one personal account, unless we expressly agree otherwise.

4. Licence to use the Service

Subject to your compliance with these Terms, we grant you a personal, limited, non-exclusive, non-transferable, non-sublicensable and revocable licence to download and use the Service on a compatible Apple device that you own or control, for your personal, non-commercial use. This licence ends automatically if you violate these Terms. We reserve all rights not expressly granted.

5. Acceptable use

You agree that you will not, and will not attempt to:

  • Use the Service for any unlawful, infringing, harmful, harassing, defamatory, hateful, sexually explicit, violent or otherwise objectionable purpose.
  • Upload, generate or share content that violates the rights of others, including intellectual-property, privacy or publicity rights, or that contains malware, spam or deceptive material.
  • Use the Service to generate or disseminate misleading content, including content designed to impersonate a person, brand or public figure without authorisation.
  • Reverse engineer, decompile, disassemble, decrypt, modify, port, translate or create derivative works of the Service, or attempt to derive its source code, except to the extent applicable law expressly permits despite this restriction.
  • Scrape, harvest, crawl, index, mirror or otherwise extract content or data from the Service using any automated or manual means, except as expressly authorised.
  • Use, train, develop or improve any machine-learning model, dataset or generative AI system with content, outputs or metadata obtained from the Service, except for your own personal, non-commercial use of model outputs that are returned to you.
  • Interfere with, disrupt or place unreasonable load on the Service or its networks, or bypass any rate-limit, security or authentication measure.
  • Use the Service to develop a competing product, copy any feature, function, interface or graphic of the Service, or benchmark the Service for a competitor.
  • Remove, obscure or alter any proprietary notice, branding, watermark or attribution.
  • Encourage or assist any third party to do any of the above.

We may, but are not required to, monitor and remove content or terminate accounts that violate these rules, with or without notice.

6. Your content

“User Content” means anything you upload, submit or generate through the Service, including photos of your clothing, outfit boards, notes, profile inputs and the prompts you send to the AI stylist.

  • Ownership. You retain all rights you already have in your User Content. We do not claim ownership of your User Content.
  • Licence to us. You grant Wardrobely a worldwide, non-exclusive, royalty-free, sublicensable licence to host, store, copy, transmit, display, modify (for example to resize, re-encode, remove backgrounds, or tag), analyse and create derivative works of your User Content solely to operate, provide, secure, improve and personalize the Service for you, and to perform the obligations and exercise the rights described in these Terms. This licence ends when your User Content is deleted from our active systems, subject to backups and log-retention as described in our Privacy Policy.
  • Representations. You represent and warrant that you own or have all necessary rights, licences and permissions to your User Content and to grant the licence above, and that your User Content does not violate these Terms or any law.
  • Feedback. If you send us feedback, ideas or suggestions, you grant us an unlimited, perpetual, irrevocable, royalty-free licence to use them for any purpose, without any obligation to you.
  • Removal. We may remove or refuse to display User Content that we reasonably believe violates these Terms or applicable law, or that creates risk to the Service or to other users.

7. AI features and outputs

The Service includes AI-powered features such as auto-tagging, outfit recommendations, match scoring and an AI stylist chat (collectively, “AI Features”).

  • AI Features may produce inaccurate, incomplete or unexpected results. Outputs are suggestions, not professional styling, medical, financial or other advice. Use your own judgement.
  • Similar prompts may produce similar outputs for different users. We do not warrant that outputs are unique to you, and outputs may be similar to, or coincide with, third-party content.
  • You are responsible for the prompts you submit and for how you use the outputs. Do not submit content that violates section 5.
  • As between you and Wardrobely, you own the AI Feature outputs produced for you, to the extent applicable law permits ownership of AI-generated content, and subject to the rights of any third party in the underlying material.
  • We do not use your personal content to train third-party generative models unless you give us specific, unbundled consent, which you may withdraw at any time. See our Privacy Policy for details.

8. Wardrobely Pro, subscriptions and billing

Some features of the Service are available only with a paid subscription to Wardrobely Pro. Subscriptions are sold and processed by Apple through your Apple ID; Apple's standard terms apply to the purchase. Current pricing is shown in the App Store and in-app before you confirm.

  • Free trial. If we offer a free trial, you must cancel before the end of the trial period to avoid being charged. We may limit eligibility for trials (for example to new users).
  • Auto-renewal. Subscriptions renew automatically at the end of each billing period at the then-current price unless cancelled at least 24 hours before the renewal date in your Apple ID account settings. Apple will charge your payment method within 24 hours of renewal.
  • Cancellation. You can cancel at any time in your Apple ID settings. Cancellation takes effect at the end of the current billing period; you keep access to Pro until then.
  • Refunds. Purchases through the App Store are subject to Apple's refund policy. Where required by law (including the EU 14-day right of withdrawal for digital services that have not yet been fully performed) we will honour your statutory refund rights.
  • Price and feature changes. We may change Pro pricing, plans or features. Where required, we will give you advance notice and the right to cancel before a price change takes effect.
  • Taxes. Prices may exclude applicable taxes, which Apple will add and remit where required.
  • Promotions. Promo codes, gift subscriptions and limited-time offers are subject to the specific terms shown at the time of redemption.

9. Apple-specific terms

The following terms apply because the iOS app is licensed (not sold) to you through the Apple App Store:

  • These Terms are between you and Wardrobely only, and not with Apple. Apple is not responsible for the app or its content.
  • Your licence to use the app is limited to a non-transferable licence to use it on any Apple-branded product that you own or control, as permitted by the Usage Rules in the App Store Terms of Service, except that the app may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.
  • Apple has no obligation to provide any maintenance or support services for the app. Any such services are our responsibility.
  • In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the app to you (if any). To the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the app.
  • We, not Apple, are responsible for addressing any claims relating to the app or your possession or use of it, including product liability, conformity with legal or regulatory requirements, consumer protection, privacy claims, and claims that the app fails to conform to any applicable legal or regulatory requirement.
  • We, not Apple, are responsible for the investigation, defence, settlement and discharge of any third-party claim that the app or your possession and use of it infringes that third party's intellectual property rights.
  • You represent that you are not located in a country subject to a U.S. government embargo, or designated by the U.S. government as a “terrorist supporting” country, and that you are not on any U.S. government list of prohibited or restricted parties.
  • Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

10. Our intellectual property

The Service, including all software, design, text, graphics, trademarks, logos, audio, video, the Wardrobely brand and the selection and arrangement of all content, is owned by Wardrobely or its licensors and is protected by intellectual-property and other laws. Except for the limited licence in section 4, we and our licensors retain all right, title and interest in and to the Service. “Wardrobely”, the Wardrobely logo and other Wardrobely marks are trademarks of Wardrobely. You may not use them without our prior written permission.

11. Third-party services and content

The Service may include or interoperate with third-party content, APIs, websites, products or services (for example weather data, sign-in providers, payment processors and AI sub-processors). We do not control those third parties and we are not responsible for their content, products, services, terms or privacy practices. Your use of any third-party service is at your own risk and is subject to the third party's terms.

12. Copyright complaints (DMCA)

If you believe content on the Service infringes your copyright,send us a notice that includes:

  • A physical or electronic signature of the copyright owner or a person authorised to act on their behalf.
  • Identification of the copyrighted work claimed to have been infringed.
  • Identification of the allegedly infringing material and information reasonably sufficient to permit us to locate it.
  • Your contact information (address, telephone number and email).
  • A statement that you have a good-faith belief that the disputed use is not authorised by the copyright owner, its agent or the law.
  • A statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorised to act on the copyright owner's behalf.

We may terminate repeat infringers' accounts in appropriate circumstances. Misrepresentations in a notice may give rise to liability under 17 U.S.C. § 512(f).

13. Termination and suspension

  • By you. You may stop using the Service at any time, delete the app, and delete your account in-app or bycontacting us.
  • By us. We may suspend or terminate your access to the Service, and remove or disable User Content, at any time if we reasonably believe you have violated these Terms or any law, or to protect the Service, our users or third parties. Where we can, we will give you reasonable notice. We may also discontinue the Service, or any part of it, as described in section 14.
  • Effect of termination. Upon termination, your licence under section 4 ends and you must stop using the Service. Sections 5, 6, 7, 10, 13.3, 14, 15, 16, 17, 18, 19 and any other terms that by their nature should survive will survive termination.

14. Changes to the Service and to these Terms

We are continually improving the Service. We may add, change, remove or discontinue features at any time, and we may release the Service in stages. We may also change these Terms from time to time. When we make a material change we will update the “Last updated” date and, where required by law, notify you in the Service or by email and give you a reasonable opportunity to review the changes. If you continue to use the Service after the changes take effect, you accept the updated Terms. If you do not agree, you must stop using the Service.

15. Disclaimers

The Service is provided “as is” and “as available”, without warranties of any kind, express or implied. To the maximum extent permitted by law, Wardrobely and its licensors and service providers disclaim all warranties, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and any warranty arising out of any course of dealing or usage of trade. We do not warrant that the Service will be uninterrupted, error-free, secure, free of viruses or harmful components, or that AI Features will be accurate, complete or reliable. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you. You may have other statutory rights, and nothing in these Terms affects those rights.

16. Limitation of liability

To the maximum extent permitted by law, Wardrobely and its affiliates, officers, directors, employees, agents, licensors and service providers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, data, goodwill or other intangible losses, arising out of or in connection with these Terms or the Service, even if we have been advised of the possibility of such damages.

To the maximum extent permitted by law, our aggregate liability arising out of or in connection with these Terms or the Service will not exceed the greater of (a) the amount you paid to us for the Service in the 12 months immediately before the event giving rise to the claim, or (b) USD 100.

Some jurisdictions do not allow the exclusion or limitation of certain damages. To the extent such law applies to you, some or all of the above limitations may not apply. Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law, including, where applicable, liability for death or personal injury caused by negligence, fraud, or for our gross negligence or wilful misconduct.

17. Indemnification

To the maximum extent permitted by law, you will indemnify, defend and hold harmless Wardrobely and its affiliates, officers, directors, employees and agents from and against all claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or related to (a) your violation of these Terms or applicable law, (b) your User Content, (c) your misuse of AI Features, or (d) your infringement of any third-party right. We may, at our option, assume the exclusive defence and control of any matter otherwise subject to indemnification by you; in that case you will cooperate with us.

18. Governing law

These Terms and any dispute arising out of or in connection with them are governed by the laws of the State of Delaware, United States of America, without regard to its conflict-of-law rules, unless mandatory consumer-protection laws of your country of residence apply. If you are a consumer in the EEA, the UK, Switzerland or another jurisdiction whose laws give you the right to bring proceedings in your local courts, nothing in these Terms limits that right.

19. Dispute resolution; arbitration; class-action waiver

Please read this section carefully. It affects how you can resolve disputes with us. It does not apply to the extent prohibited by applicable law, and does not apply to consumers resident in jurisdictions where mandatory rules require disputes to be resolved before local courts (for example the EEA, the UK and Switzerland).

19.1 Informal resolution

Before bringing a formal action, you and Wardrobely agree to try in good faith to resolve any dispute by emailing us with a description of the dispute. We will respond within 30 days. If the dispute is not resolved within 60 days of notice, either party may bring a formal proceeding as set out below.

19.2 Binding individual arbitration

Any dispute, claim or controversy arising out of or relating to these Terms or the Service that is not resolved informally will be resolved exclusively by final and binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration will be held in English. The arbitrator (and not any court) has exclusive authority to resolve any dispute about the scope, applicability, enforceability or formation of this arbitration agreement. Judgment on any award may be entered in any court of competent jurisdiction.

19.3 Class-action and jury-trial waiver

You and Wardrobely agree that each may bring claims against the other only in your or its individual capacity, and not as a plaintiff or class member in any purported class, collective, representative or consolidated action. The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding. To the maximum extent permitted by law, you and Wardrobely waive any right to a jury trial.

19.4 Exceptions

Either party may bring an individual action in small-claims court if it qualifies, and may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent actual or threatened infringement, misappropriation or violation of intellectual-property rights.

19.5 Court venue

Where arbitration does not apply, you and Wardrobely agree to the exclusive jurisdiction of the state and federal courts located in Delaware, United States, subject to section 18.

19.6 30-day opt-out

You may opt out of section 19.2 and 19.3 by emailing us within 30 days of first accepting these Terms with the subject line “Arbitration opt-out” and the email address associated with your account. Opting out does not affect any other part of these Terms.

20. Export control and sanctions

You agree to comply with all applicable export, re-export and sanctions laws, including those of the United States, the European Union, the United Kingdom and your country of residence. You represent that you are not located in, under the control of, or a national or resident of any country to which the United States has embargoed goods or services, and that you are not on any U.S. or applicable government list of restricted parties.

21. Notices

We may give you notices through the Service, by email to the address associated with your account, or by other reasonable means. You may send us legal notices.

22. Force majeure

Neither party will be liable for any failure or delay in performance to the extent caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, pandemics, governmental action, labour conditions, power or network failures, or outages of third-party services used to deliver the Service.

23. Miscellaneous

  • Entire agreement. These Terms, together with the Privacy Policy and any additional terms we present at the point a feature is offered, constitute the entire agreement between you and Wardrobely with respect to the Service and supersede any prior agreements.
  • Severability. If any provision of these Terms is held to be invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force and effect.
  • No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.
  • Assignment. You may not assign or transfer these Terms, by operation of law or otherwise, without our prior written consent. We may assign these Terms at any time without notice, including to an affiliate or in connection with a merger, acquisition or sale of assets.
  • No agency. Nothing in these Terms creates any agency, partnership, joint venture or employment relationship between you and Wardrobely.
  • Headings. Section headings are for convenience only and have no legal effect.
  • Language. These Terms are written in English. Any translation is provided for convenience; the English text controls in case of conflict, except where mandatory consumer law requires otherwise.

24. Contact us

For questions about these Terms or for product support, contact us.

Wardrobely is a trading name of the legal entity identified at wardrobely.app/legal. Replace the bracketed details before launch: [legal entity name], [registered address] and [company number].